Dr Basil Alzougool received his PhD from the Department of Information Systems at the University of Melbourne in 2010 where he was also a Research Fellow, working on three research projects. He is currently working as an assistant professor in the Department of E- Marketing and social media at Princess Sumaya University for Technology (Jordan). He has extensive research interests in information needs and behavior, online social networking, use of social media and health informatics and has several international academic publications including journal and conference papers. Basil is the author of several peer-reviewed articles and conference papers, including most recently in the Journal of International Students, Information Research and Advanced Management Science.